Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird”

TechCrunch

Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions.

Google mentioned the new algorithm for the first time today, at an event that was (in a confusing surprise to everyone who arrived at Google HQ and was put on a bus) hosted in the garage that Larry and Sergey rented as Google started to prove successful. Other things announced include a tweak to Google’s Knowledge Graph to allow it to handle comparison questions (“Which is better for me — olive oil or butter?”), and Push Notifications for Google Now on iOS.

Despite a good amount of questioning from the audience on just how Hummingbird worked, Google avoiding getting too technical. While they did…

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